To trigger micro businesses owners seek more opportunities for targeted conversations, we have dropped our latest conversations on our your tube.

We are asking;

Check for it here: https://youtu.be/rF7cywzT4KM

The story I got from Stephen was quite amazing. He started his retail shop business some Seven years ago. His biggest motivator when he was starting was the location of the shop.

He felt he got very strategic location with huge flow of people. It was near a bus station and people would always come there looking for vehicle to board for their desired destinations.

And now after Seven years, he is wondering what happened regarding the numbers he anticipated will be visiting his shop.

I asked, why did you believe that passengers boarding to their destinations and alighting from their destination will be obligated to buy from your shop.

For him, passengers needed to buy something. That’s all !!

Let’s ask these

Who are you really for?

Why should the ones you are for, care?

What would make us different and better for those we are targeting?

When you turn imaginations to intentional and specific line of thinking, you start getting flow.

I need to warn you that at some point you would even feel embarrassed considering how you were taking things.

Business is all about positioning.

What is positioning

This is taking step of ensuring that your products and services are targeted as follows;

Specific users

With needs relatable to the product or service

With desire and reason to care and buy from you

This is when an awakening will come and remind you about those simple assumptions like competing on prices will never give you an edge.

Make it practical.

Positioning is one of strongest way of branding.

Positioning is a form and mechanism of creating funnel and traffic source because it is driven by the why.

Fixing Who, Why and What

Some few ways to audit and refine who you target, why they choose and what matters

#1- Be very clear on your competitive landscape

Starting with what your competitors are doing

Looking at what your competitors tells their customers

Looking at why they are known

From these interrogations, start picking the grey area left unattended and start packaging it

#2- Ask your customers

Let you start very proactive engagement with your customers.

It is a bold status that says you are ready to know the truth.

Ask them why did they choose you, which other alternative did they consider before buying from you, what made them feel that you are the right choice.

Customers are very real and practical.

Their response marks you to start imagining about your strong points and how can you use them to create follow up from customers.

It is never something from nothing.

#3- Create clarity

After identifying the grey area and understanding what makes customer follow up, create routine to get clarity of all these.

This requires building your thought process to be able to concentrate on the identified gaps

You will be left with personal assignment of ensuring you sustain clear line of thinking.

Imagine if you double your customers, triple them or even quadruple out of selling them based on what really matters to them

At this point, redesign your mind to think emotionally

Imagine yourself as a customer and what really matters to you.

The power of mind can never be under estimated. When drawn to imagine along certain line, it can only create even bigger scale than you imagined. Release your imaginations. It will start with a feeling of frustrations because of new horizons that seems like not progressing, but it will definitely bring new wave for better.

For final thoughts, reflect on your experience, about the last product or service you bought without hesitation. You could not imagine that you have gone to buy there again. Every step seemed like it was meant to happen.

Thank you for reading

This is month of Madaraka. On 1^st of June, we are cebrating Madaraka Day in Kenya – This commemorates achievement of self-rule in 1963.

Gachoka

 Ps

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I am Charles Gachoka - CPA-K , MBA- C.O.O & Business Development at www.cygnus.co.ke . I am also the lead the Business Finance Operations consultancy portfolio. Cygnus prides working with over 50 owners and decision makers of mid-level businesses, helping bring out huge growth through Kaizen in Operation Excellence, Business Finance Operations, ESG & Strategy Deployment model (Hoshin Kanri).

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