Business Competition: What Makes Your Business Overcome Aggressive Competition From Other Businesses or New Entrants.

In today world of population is increasing at rate of 0.8%. In Africa population is increasing at rate of 2.4%. This is a factor that needs to stick in your mind. This is a number that matters to you as far as you are an enterpreneur and not just a consumer. I know that is a wild requirement to a small micro business owner.

Two things from that number of world population. Level one you realise that the market for your service or product is increasing and you therefore have more and more opportunity to grow your micro business: Level two from the same number of population is realization that new businesses are coming with new population, new customer preferences are borne, competition on limited natural resources increasing.

You may ask your self that as a micro business owner, what do i have to do with world competition. Statistics will show you that due to increased business competition majority of micro business never manage to overcome the same and they die off. This will now bring relevance to you as a micro business owner.

Corporates are no longer doing business from the lucrative corner office, but they are now represented at the most basic grass root level competeting with you as a micro business. Most reknown world brands are your new competitors at your level.

If your thought process do not imagine these world population numbers as a concern, then you have mutilated thinking process about growth strategy of your business. You will never find opportunity for getting clarity on how to overcome unyielding business stagnation.

Adopting this concern will however start opening your mind regarding how you can be an equal great competitor among many world class brands. For today we may say that this realization will make you understand how to develop competitive strategy and ensure customers stick with your service or product and secondly how you can create deep and wide trench around your business preventing entrants eat to your customer base. The strategy used by army at war to prevent enemies reaching them. We call it MOAT.

Imagine of your small retail shop business with good level of customer influx. Again imagine adopting a self intiated promotional services for your customers. You realise many customers only gets promotional services that are initiated by specific brands. How would your customers take that. What would be the effect within an year. Where would that leave your business demand against other same retailers. That can make great MOAT.

Unlocking your business planning thought process to such world view, is the first great insight to preparing yourself to remain competitive, avoid easy push by other competitors and create very fertile ground for your micro business growth.

It is real.

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Hope you keep learning and growing…

Gachoka