One investment that competitors and market challenges will not break and take away.

The stories that goes around about how small enterprises have fierce business environments are very true.

That believe system has even become true because majority has fed on it and feeling good to blame a system run by someone else like county government and the rest

When I met Mr Wilson who is a micro enterprise founder in food industry for two years, specific fast food vendor, he gave me a very moving story of how the county government is pushing them more out of central business district of Nakuru town.

He continued to justify that some of more established butcheries are taking up his customers and the numbers are decreasing compared to how he used to get them first year of starting the business.

Everyone has their own interplatation of why they are not growing and all these interplatations are all about some other third-party force. There is never a time they sustain one line of thinking of why they are dragging. That alone is how the whole system keep getting disrupted for years.

What was unknown to Kariuki there were some other personal issues I picked up in our discussion including;

· Wilson wakes up 6am and on his way to work he spends like One hour talking to friends because he believes he doesn’t need to be in hurry. This is so because customers start coming from 10am

· He is also a fun of mobile games and confirmed in the morning he spends like onother 30 minutes on mobile games

A new paradigm

Pursuing usefulness will make you a lot happier than pursuing just being busy. My previous letter on busyness with less impact

The business you are running need to be registered in your mind as a venture that you might run for the rest of your life

This will help make more sence in connecting small actions with bigger picture like moving sales few hundreds more to building bigger sales target in years.

This is where your mind will start generating clearer picture about growth of what you are doing.

Starting with defining your micro enterprise growth in relation to what your personal mind starts to perceive

The start is here

The blames also shift from those third parties to the person you are.

 Investing In Yourself

When it comes to building successful business, few principles are as powerful and overlooked -  the habit of self-improvement

The call is very clear – Just learn to invest in yourself. Wellbeing, knowledge, peace of mind.

When I personally failed miserably on my start ups, my world got a new meaning when I started interacting with right mindset just for sake of learning what I never thought would add value.

When you are first starting you may or may not know much apart from deep desire to run a business. You have a lot of uncertainty about the path of your business.

The key thing is put a lot of effort in learning almost everything.

It may take long time, but by putting effort, you can learn almost everything – technology, sales, product optimization, customer service, networking, management of business money and many more.

That investment will definitely yield dividend.

Appreciating learning is a skill, and keeping up to it, will always keep you ahead of many of your peers in business. This makes you have no competitors. You only compete with yourself. Compete with your mission that have grown over time with learning.

The reality is most people don’t put in time to keep up and learn but that will give you immense competitive advantage.

Imagining

Five practical reasons why investing in yourself will be the ultimate ice breaker to your business growth

#1 – Becoming your own competitive advantage

In your journey of entrepreneurship, investing in yourself be it in networking, speaking to the public, selling, emotional intelligence, leading – this gives you opportunity that many others may lack.

#2- Creating clarity and thereby build confidence

When a human being gets feeling that he or she is capable – the force start becoming genuinely forceful.

That confidence opens you to be able to show up in meetings, negotiations, pushing for tough decisions. Also create power to be able to set limits and restrain with what you don’t want and lead people with conviction.

#3- You create multiplier through your team

When your confidence start setting and being copied by all team mates in your business – a path and lock for continuous improvement starts to unlock.

Over time productivity becomes a multiplier effect from every one- accountability and culture of learning becomes order of the day

#4- Your decisions become more refined

Decision making is an art. Much more for a business. Learning creates conscious mind on how you make decisions. You become more relied upon in your decisions.

Investing in coaching, peer networking, reading, training- your decisions create awaiting mindset by others ready to run with it because of reliability.

#5- Your spirit and energy become rejuvenated. You are more solid with fewer mind lapses

Building business is about stable emotions and high-stake energy demand.

It is very essential to note the key drivers regarding your spirit, physical well-being. When you become self-aware, you trip one step at a time towards becoming strong and grounded. More resilient and less reactive while leading through challenges.

In conlusion

This is not an optional. It is foundational.

Growing your micro and small business will keep becoming better when the person driving it become better. It will never look like it, consistency and will power will break the ice and sooner start picking exponentially.

It is that one investment that competitors and market challenges will not break and take away.

My believe is that we are growing. I am glad with a number of witnessing that is coming my way. Keep walking.

Thank you

Gachoka

Ps

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I am Charles Gachoka - CPA-K , MBA- C.O.O & Business Development at www.cygnus.co.ke . I am also the lead in Business Finance Operations consultancy portfolio. Cygnus prides working with over 50 owners and decision makers of mid-level businesses, helping bring out huge growth through Kaizen in Operation Excellence, Business Finance Operations, ESG & Strategy Deployment model (Hoshin Kanri).

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