One offer rule - Done by only 5% - is working with that one thing that you are very sure and confident about to take you next level.

As I write this newsletter, I feel abit fatigued.

My last 10 days have been very congested. Back to back with activities.

70% of my time goes to business development and monitoring clients’ projects implementation on business excellence (Kaizen) projects under Cygnus Consulting. I am the person in charge of overall business and operation performance.

Cygnus is relatively start up. Target from board is to have done a revenue of 1B in 5 years. Good challenge that keeps me awake.

Fact that Cygnus is at level of startup – The founder started it in 2017, left it to someone else who dint manage to grow it. First Three years it was operational. The other Three years that followed, it was dormant. I joined in 2 years ago as Co-Director to grow it.

Mainly, I believed in skills and trust worthy of the Co- Director. He offered to coach me and help skill up in decision making at board and strategic level.

From past experience, losing alot of opportunities due to poor choice of the business partner, i am glad Cygnus is growing very rapidly due to right people right seat.

I also believed in the business that Cygnus does – Business Operation Excellence (Kaizen). I am always very motivated by the growth and impact we continually experience from our clients’ businesses when they implement Kaizen design.

Growing a start up is one of the most unique experience. You have got to see problems as opportunities. You are a creator all the time. When everyone else in the room is disillusioned by situations and hopeless about what next, you have to stand up and keep going.

Last 10 days, my activity planner happened to have back to back activities.

That is not how I like working because the other 30% of my time was not enough to create thoughtfulness that helps me follow through few things that keep me anchored.

That is a concern.

Coming days, i will try and declutter. Although activities were very productive, one thing I know is that such approach is not sustainable and I would not be productive in all other areas that matters to me.

Like researching and writing this newsletter, coaching small and micro businesses, joining dialogue club , some work outs and some few more.

Weekly and fortnight planner as a tool, matters a lot to me. Guides a lot of results I would get from the activities I involve myself.

Creates my compass for generating thoughts and follow them through down to actionable steps.

That’s enough about myself – however let me share snap shot of how my next week planner looks like.

Being the weekend, it is already 60% done- activities overflowing from last week.

By end of Sunday, 85% will be complete – the rest is left for adjustments that are unavoidable.

Soon I will write about simple creative tools that harvest you tonnes of value in productivity.

Good. There I am.

One Offer Rule (OOR)- Mastering way past survival

The late billionaire Charlie Munger shared his unique approach to financial success and longevity, emphasizing importance of avoiding convectional (generally accepted) pitfalls.

Mastering your way past survival- is about creating and understanding your workbook or template which you run on for your day today but with clear end in mind.

The end you intentionally want to see.

The work book or template need be far beyond mechanical tools like marketing effort, financial accounting, productivity systems and so on.

It is the inside template that blows you off and away from slippery steps that chains you and create down falls.

For Charlie Munger – simple and direct strategy.

He focused on steering clear standard and ordinary ways of falling and secondly being cautious in his decision making.

For Seven decades (70 Years) he lived in same modest home. He believed living extravagant often leads to dissatisfaction. To him, this was a playbook and template of avoiding standard way of falling. And he said, he avoided it a lot with all possible cautiousness.

One Offer Rule (OOR)  

Businesses that have one and clear offer to customers becomes very good in selling.

They are able to capture customers with deep loyalty

One offer rule is where you pick one or few key elements you believe in that gives compass of how you make decisions and react to issues

It designs your inner reasoning beyond physical tools.

Creating a play book like that of being cautious and avoiding things that looks standard or normal but leads to falling, can be termed as your one offer rule.

Majority of micro and small business makers are often flagged for being unable to filter areas they need to work in and the ones they need to ignore.

They are always entangled in world of excessive engagements with little or no value.

Always said, their world is clearly defined by a lot of wastages - from time, financial resources, business opportunities and many more. Lots and lots of wastage.

 Practical areas of One Offer Rule (OOR)

Assessing closely small gaps existing in your habits will start some communication to you;

Also accepting and realizing that avoiding standard pitfalls saves you from dissatisfaction

Such, is beyond the physical understanding. It is about becoming better from inside out.

Some practical areas of One Offer Rule (OOR) may include;

Spending habits – 

When someone else feels it good to buy a private jet, your joy may be in enjoying other simpler acquittances. Like nature and connecting with ordinary community.

Avoiding apparent risks, irrational scenarios, un seriousness in key elements –

These are areas that would be termed as insanity. Clearing away from insanity at all costs gives you more satisfaction than you may imagine. Insanity scenarios exists more often than you would imagine. This can also be termed as crazy scenarios. They exist more than you think. Avoid, avoid, avoid them at all costs.

Avoiding quick gains and lavish lifestyle –

Lavishness becomes a job to be done. It steals more energy than you are able to replenish. This steals you away from the center of creation and become a liability of yourself. End product, your focus shift completely.

Adopting practicality of One Offer Rule (OOR) – leads to building a playbook or template that becomes your guiding philosophy.

Drives your working ethics, decision making and life.

With practical examples given over there, avoiding convectional failure modes, caution in decision making, and avoiding extravagance and risky ventures may create play book asset that defines you and guarantees you mastery beyond survival.

When framework start channeling your way of doing things and mainly decision making, you can only build from one improvement to the other. You can only surprise yourself - read my newsletter on decision making framework

I write to bring you closer to your resources of deep etched reasoning abilities always forgotten and which can build empire for you.

I write to create some how - some flow with your self - interconnection - to make atleast, slightly above 50% of your being work as a whole one system that leverages on each other.

This flow will actualize if you adopt continuous build up - continous learning.

Until next one, thank you for your time.

-Gachoka-

Ps

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I am Charles Gachoka - CPA-K , MBA- C.O.O & Business Development at www.cygnus.co.ke . I am also the lead in Business Finance Operations consultancy portfolio. Cygnus prides working with over 50 owners and decision makers of mid-level businesses, helping bring out huge growth through Kaizen in Operation Excellence, Business Finance Operations, ESG & Strategy Deployment model (Hoshin Kanri).

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