My second letter for the year 2025. coming from last year where we have confirmed many micro business players have deep desire of growing their business, let’s start by defining the person they are and the person they intend to become.

Micro businesses are run by self employed persons whereas stable businesses are run by entrepreneurs.

Approximately 80% of businesses in Kenya is made up of micro businesses. Out of these over 80% were founded by people who never had any background of entrepreneurship but were forced by circumstances like lack of employment.

It therefore means majority of micro business runners have mentality of being employed and therefore they sustain their small businesses in form of self-employment.

A doctor who qualifies for the role knows very well that the next level of administering his or her profession will be supported by scientific approaches to treat any form of disease. It therefore require the doctor to sustain good level of research to build their capacity.

Many and many world renown people with accomplished accolades reach such levels through clearly defined path of self-mastery, filtering narrowly what works for them until they create razor sharp focus of few abilities to work on.

The best-known business brands in the world are known for investing up to 5% of their annual budget on silent area of research. What this brings out is that all facets of their deployment is based on preset testing thereby reducing to a bigger extent misses from their targets.

This depicts how revolutions starts so that we can experience the results we live with for long.

Silent narrowing of guesswork to end up working with predictable trials.

The administration of scientific approach.

The word science creates a picture in many people that such is only meant for those already in big arena of operations.

What is scientific approach – tried and predictable approach.

Many micro businesses were started by people who held high volume of energy, persistence, perseverance and could wake up every day and try same thing again and again. Whether hungry or not.

Finally, they make it- creating a small system that is earning.

That marks signature of majority – start something for survival.

A Hustler

The human psychology is set in away that first priority is to seek safety. This comes from the feeling of identity. Ability to be in control.

When starting something for survival, you don’t have control. You your feeling is of unsafe person.

When it starts bringing some cash you get something to protect because your unsafe feeling has got something to neutralize it.

That sets you inn for something else- protecting what you feel is worth and puts you out of danger.

The next level is that you over protect the few activities that you feel are the ones that brings you the cash for your micro business. This continues year in year out.

Finally, is complacency. You master your few activities that sustains your business , guard them dearly because that is what sustains you.

Time flies, business environment keeps changing, either in a very erratic way or sometimes in a very favorable way. However, business environment changes erratically most of the time.

Due to these issues, uncertainty of your micro business becomes more and more strong, swaying you all over…

Entrepreneur

Human beings are naturally never settled. Their mind jungle every moment it feels like stationed on one thing.

Soon your mind have conquered one fear, it starts another journey of looking for another adventure to conquer.

When your mind don’t find anything to conquer, it start generating stressed energy which brings feeling of frustrations.

It is therefore called for that when your hustle micro business started to overcome your initial fear of starting it, you end up with two options – Open next level of imaginations on how to grow it or stagnate and your mind start generating stress energy.

Sustaining growth imagination

It is now very clear that growth is within your abilities. Just to flow with your mind set as it embarks on desire to adventure. Secondly, starting a business idea was successful and now it is a matter of how.

The same way doctors will become better on their profession through adopting research and scientific approach, same way leaders of big corporations embark daily on quality way of reducing guess work, you have now joined this league.

Failure to adopt this league will only plug you into another form of frustrations – stress generation- due to uncertainty for staying stagnant

Entrepreneur mindset

When I started working with micro business makers, I was always made to believe that they don’t have capacity to push their mind to the league of entrepreneur

Now I have moved completely from that – I write this with a lot of confidence that micro business makers are more capable

This will start you off to becoming an entrepreneur who can turn business of few thousands of sales into Millions or Billions of sales;

Move away from cashing mentality

The mind of a hawking business will never help you. Waiting for circumstance driven business will never work. Waiting for rain to pour you turn to selling umbrellas will never work.

Master your customer and their value

When you are running your small business, understand why customer buys from you. If you realise they do it just because you are near where they passby, change fast by starting to understand what is that your customers buy. Is it quality, prices, convenience or what

Master the universe of your business

What is the level of business that you are in. You might be in Kinyozi business in an estate that have few people and no signs of development. It also have other same businesses. How do you expect to grow. What else will you do to give more services and get more money from same customers.

Build the right support pillars

Analyze support pillars you need for your business to grow . This may include sales platform, financial relationship, training for yourself and others. This starts anchoring your business to next level.

Set your business for sustainability

Create a projection of like One year, Three Years, Five Years and start working on it progressively.

You have been able to read this letter upto this far, then your mind has certain very attractive ability to steer your business. I am happy too for you.

We continue running FREE training on micro business growth. You may be interested. This would start unlocking you.

Thank you for taking time, until next time.

Gachoka