Whatever you do when you feel overwhelmed or lack of interest will sustain the marriage
The most famous phrase for business owners ‘’ my business ‘’
This is very synonymous with ‘’ my wife ‘’, ‘’ my husband / hubby ‘’
There’s rekindling pride that follows that pronouncement
The pride of owning.
Does your ‘’ wife’’ , ‘’husband’’, ‘’ business’’ feel the same pride in return
Let’s leave matter of wife and husband for now
I believe they are able to speak for themselves about their share of pride – (smile)
What of ‘’ your’’ business ?
It goes back to first sentence-
What do you do when you get overwhelmed ?
You started business with all the energy, sustaining milestone after the other.
All same for both small or established enterprises
One thing to note – level of performance has always been tagged on how far you can go as a person because it’s ‘’ your’’ business.
For now, we tag those performances with extent of your capabilities.
So, for this piece we want to talk about what the business you love has been getting or lacking from that tag of ‘’my’’ and ‘’pride’’ that comes with it
When you felt real break through
Tagging business performance to your personal effort brings real pride
A feeling that ‘‘my’’ effort , feeling that ‘’my’’ smartness, feeling that ‘’my’’ business – is real energizer / trigger
You felt real break through when after lots of push, may be business made Sh 1 Million, 10 Million, 100 million in a year.
This created a sense of affirmation to your tag - ‘’ my’’
What we’re asking is if that all what was in for the business
Is it ?
What the business missed from that breakthrough
When you move around and in midst of community of owner led businesses, you find deep sense of their pride how they are the heartbeat of their businesses
You almost catch them loud with –‘’ this business can’t operate without my presence’’
The business that did Sh 1 Million, 10 Million, 100 Million ….
How much more would it have done.
The business got held back from ‘’ my’’ pride
During that season, your human limitations – overwhelm, fatigue, less skills continued to suffer the business.
For instance-
Instead of admitting you overwhelm, you have been so self-critical
- You used to be able to work so hard
- You have been taking retreats, but still never feel rested
- You have been so stressed and feel maybe if you hire smarter people you wouldn’t be in that position
But of course, you woke up and annual report showed there was some sort break through. You hang on that and redeem yourself with – ‘’ my skills, my smartness’’ …
How much more would that business have done without ‘’ my tag’’ ?
What I’ve seen
I’ve met quite a number of people during coaching, exploratory dialogues, networking forums, learning workshops, client’s implementation ….
After long dry season of overwhelm, admit that their business is not ‘’their pocket business’’, a new wave shape up.
Reaching out for opportunities to get mindset change, the universe opens up and they shape up to take most effective position in the business.
Business gets real new air, breathes deeper
The other version – business got breakthrough and the pride of ‘’my smartness, skills’’ continues raging
Next season, there’s no guarantee.
Then, growth at reducing pace- No one notices. Then stagnation. Then gradual drop, constant drop and rapid drop.
Firefighting kicks in.
Need for structured framework that can be invites owners for education day on real issues outside mob spirited space – business ground is shifting, forces and pressure no longer from seen sources and will favour the informed and punish painfully the ignorant
Then what you say
This is what you tell yourself
You have been working hard. It has been doable. And for long time
But remember this has been transition after another. Starting up, small running enterprise, mid – level business. The journey always a roll coaster
And then you conclude saying you can handle it.
Imagine if you could tell someone in your team the same- they would resent you. They would repress and go slow. Yet you always tell yourself how doable it’s.
You’re addicted to the ‘’ my’’ pride sense.
You’ve been scared to stop and feel your sense of sabotage to the business. Making it only rely with you..making it miss huge universe of opportunities
That’s not accurate map of reality
The only thing you need to do with self-sabotage is understand your marriage with business
Start point is understanding
Two distinct things define your relationship with business you own
1. You (spirit and software)
Mindset about growth
Believe system about ownership
Thought processing – day today and strategic
Skills improvement
2. Business ( pillars and hardware)
Value proposition
Design for growth
Growth pillars and tools
This defines clearly that you and business are two distinct existence that need coexist but not over rely on each other.

Defining these unlock the most beautiful phase of business – development and growth through continuous improvement


All comes back to you. The ultimate goal is always FREEDOM.


So here I am
I’ve heart that chest thumping with ‘’my’’
I like this piece for this Saturday because of real human I’ve met last week wondering where do you start growing your business.
I think it start where you separate with it.
I am hoping it helps you all the same. My mission is sharing for growth.
Gachoka Kang’ata (GK)
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I am Gachoka Kang’ata (GK) very passionate about entrepreneurship growth . My mission- Sharing for Growth. Sharing on how to become better person to grow business. Over 5,000 reads this newsletter monthly.
MD at Cygnus Consulting – working with mid-sized businesses on– Operations Excellence through Continuous Improvement (CI) Designs. So far, Cygnus pride having worked with over 50 Owners and decision makers. See more: www.cygnus.co.ke
Founder & dedicated coach of micro & small enterprises for growth. Looking forward to impact over 1000 small business in 5 years. See more www.poweringhouse.com
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